The bacardi rum company was founded by a catalan merchant in 1862, when cuba was still a spanish colony. Book on bacardis war against cuba to be republished. This months book, bacardi and the long fight for cuba. Bacardi and the long fight for cuba audiobook by tom. The biography of a cause, threads the history of the familyowned bacardi rum. Finish with a lime wedge and drink a toast to freedom.
Mar 14, 2009 just as bacardi history helps explain modern cuba, the companys cuba connection helps us trace the evolution of a unique family firm. This fascinating book brings you along on a historic ride through cuban history, through the lives of the bacardi family and their famous rum. Far from churning out low quality spirits as the locals had been used to, bacardi set about refining rum for more sophisticated palates. With war over havana club rum still in court, bacardi. Tom gjeltens new book, bacardi and the long fight for cuba. Sep 15, 2008 tom gjelten talked about and read excerpts from his book, bacardi and the long fight for cuba, about the bacardi family and its impact on cuba. The bacardi empire grew from a small shop, spearheaded by a light, dry, tasty rum that became the drink of choicejust as cuba was becoming a nation. A little backstory, the business began when facundo bacardi, an. In the decades that followed his heirs were deeply involved in the struggle for.
Bacardi took their business and recipe to san juan, puerto rico. Click download or read online button to get bacardi and the long fight for cuba book now. Bacardi s transition into an international brand was due mostly to schueg, who branded cuba as the home of rum, and bacardi as the king of rums and expanded overseas, first to mexico in 1931, and then to puerto rico in 1936, under the brand name ron bacardi. Click download or read online button to get bacardi and the long. The biography of a cause, threads the history of the familyowned bacardi rum co. The war over who owns havana club is still raging in the courts, but bacardi hopes to sway the court of public opinion through the story of the family who left castros cuba. Please join tom gjelten as he discusses his new book bacardi and the long fight for cuba. Founded by facundo bacardi masso in the 1843 as facundo. Far from churning out low quality spirits as the locals had been used to, bacardi set about. Sep 04, 2008 in this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cuba s tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative.
This site is like a library, use search box in the widget to get ebook that you want. Aug 25, 2009 about bacardi and the long fight for cuba. On this extensively hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their nicelyrecognized rum business with cuba s tumultuous experience over the remaining 100 fifty years to provide a deeply entertaining historic narrative. In this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cubas. As a family business, for over 150 years, weve been crafting exquisite spirits with pride and passion for seven generations. In chronicling the saga of this remarkable family and the company that bears its name, tom gjelten describes the intersection of business and power, family and politics, community and exile. Havana club is a brand of rum created in cuba in 1934. Sep 21, 2008 rum, revolution, romance and modern globalization come together in a pistolpacking salsa dance of modern history in bacardi and the long fight for cuba. It tells the stories of new immigrants to a great country and defines and celebrates an exciting new american exceptionalism.
Bacardi accused of bankrolling cia mission to assassinate. This book is about the history of the bacardi company, and its rich history alongside cuba. Bacardi and the long fight for cuba download ebook pdf. The history goes back to 1860s, then to the turn of the century. But not a drop of liquor is sold in cuba, where the. This fascinating book brings you along on a historic ride through cuban history, through the lives of the bacardi family and their famous rumdistilling business, bacardi rum. Weve found our purpose in bringing people together for moments of celebration. Theres perhaps no more famous a rum maker than the bacardi company. The book shows the reader every choice the company has made, from its founder, to its revision in america. In this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cuba s tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. Bacardi and the long fight for cuba is a unique history of cuba, captured in the life and times of the famous rum dynasty. The biography of a cause by tom gjelten, focused on facundo bacardi and the family rum empire he created.
Most would have assumed the family, being some of the wealthier citizens of the island, would not have been castro supporters or progressive in the least bit. After the fall of batista, many businesses fled the castro rule. It tells the stories of new immigrants to a great country and defines and celebrates an exciting new american. Weve found our purpose in bringing people together for moments of celebration, conversation and contemplation. Bacardi limited entered the twentyfirst century as a. Bacardi and the long fight for cuba by tom gjelten. The cuba libre perfectly captures the independent spirit of bacardi. His book is as smooth and refreshing as a wellmade daiquiri. The company facundo bacardi launched in cuba in 1862. Rum, revolution, romance and modern globalization come together in a pistolpacking salsa dance of modern history in bacardi and the long fight for cuba. I highly recommend the audible version and the read. Rum, made from sugarcane and still one of the least regulated and most varied spirits in the world, was at the time considered a lowbrow drink. Popularly known for making rum, the bacardi family. On this extensively hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their nicelyrecognized rum business with cubas tumultuous experience over the remaining 100 fifty.
The book alleges that in the 1960s the then head of bacardi, the late jose pepin bosch, planned to bomb cubas oil refineries, hoping to create a blackout in the country and thus stimulate a. Bacardi and the long flight for cuba is the story of the bacardi family and the history of their bacardi rum company. Founded by facundo bacardi masso in the 1843 as facundo bacardi y compania, he sought to create a general store that would service the entire population of cuba, from the plantation worker to the fairskinned elite. I did both, as the photos in the book are very helpful and provide context for the story. The company was considered a national jewel by the cuban government, and in 1977 manufacturing was moved to a new plant in santa cruz del norte. Paris, jan 16 prensa latina an updated edition of the book bacardi. Bacardi limited entered the twentyfirst century as a genuine multinational, headquartered in bermuda, with a product line that included whisky, gin, vermouth, vodka and tequila, as well as rum. Sep 08, 2008 tom gjeltens new book, bacardi and the long fight for cuba. Across five generations, the bacardi family has held fast to its cuban identity, even in exile from. Thereafter it was tied up, in a complicated way, with cuban selfidentity, celebrated by hemingway and by countless cuban intellectuals, diplomats and even dissidents. The government focused on havana club because unlike the bacardi family the arechabala family had not established plants outside of cuba and so could not produce a competing brand.
Bacardi, the puerto rican rum that will be forever cuban. Bacardi is touting a cuban rum thats actually made in. Sep 24, 2008 the bacardi rum company was founded by a catalan merchant in 1862, when cuba was still a spanish colony. Bacardi is the worlds topselling rum with annual sales of 20 million cases in more than 150. In chronicling the saga of this remarkable family and the company that bears its. Book tells story of bacardi rum and cuba new york daily news. Aug 26, 2008 book tells story of bacardi rum and cuba. Bacardi building havana 2020 all you need to know before. Apr 15, 2016 the bacardi family and the famous rum that launched its liquor empire both got their start in cuba after facundo bacardi masso moved to cuba in the early 19th century. Tom gjelten talked about and read excerpts from his book, bacardi and the long fight for cuba, about the bacardi family and its impact on cuba. The bacardi family and cuba go way back, to the mid1800s. Army stationed in havana during the spanishamerican war poured cocacola and a squeeze of lime into his bacardi and toasted his cuban comrades by calling out in the bar, por cuba libre. In this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cubas tumultuous experience over the last 150 years to produce a deeply.
In this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cubas tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. Read all about the bacardi family, its heritage, rum cocktails and drinks. This book examines a previously unstudied subject, the history of the bacardi family and cuba. Most would have assumed the family, being some of the wealthier citizens of the island, would. In this widely hailed book, npr correspondent tom gjelten fuses the story of the bacardi family and their famous rum business with cubas tumultuous. Thereafter it was tied up, in a complicated way, with. Mix bacardi carta oro rum with cola and lime juice in a high ball glass. Tom gjeltens bacardi and the long fight for cuba is a beautiful and somewhat heartbreaking history of the bacardi rum company in cuba. A refreshing history of the folks who brought the world the cuba libre, and who agitate for a cuba libre even today. The hidden war, by colombian writer and researcher hernando calvo ospina, will be launched soon in cuba, as the author.
Perhaps one of the more enticing examples of the creative end of this theory is the cuba libre at new yorks blacktail, the love letter to cuba dreamed up by jack mcgarry and sean muldoon of the dead. I purchased the book for friends who have visited cuba. As the story goes, in the year 1900, a captain in the u. Bacardi and the long fight for cuba by tom gjelten kirkus. A nation of nations is a necessary book on what america has become in the last half. This fascinating book brings you along on a historic ride through cuban history, through the.
The bacardi rum dynasty is now headquartered in puerto rico, but its origins are. Bacardi is the worlds topselling rum with annual sales of 20 million cases in more than 150 countries. The history of a family and its cubanborn, puerto ricobased, now worldwide liquor giant. Dec 23, 2017 this months book, bacardi and the long fight for cuba.
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